Let me tell you how it all started; I was watching the premiere of "Sharknado 2: The Second One" with my partner Mitchell Felton, and just before it aired, there was a commercial for Tara Reid's shark cologne- and I really was taken aback. I admired her moxie in trying to capitalize in some of the zeitgeist surrounding "Sharknado." So, Mitchell asked me what I would do if I were to do something like that, and I told him it would be a line, and he asked me what I would call it, and since I was very much in the "Sharknado" headspace, I told him "Chainsaw"- because in the character development of Fin Shepard, I used the chainsaw as a tool to overcome obstacles to break down barriers. And I thought that would be a great mission statement for a company- to have a purpose and empower people to greater heights.
At first we came up with a logo- the cross chainsaw logo, and I thought that was pretty cool and edgy, and we got a whole bunch of different products- T-shirts and sweatshirts and put the logo on them, just to see if it would resonate. We started a very rudimentary website, and people were diggin' it. Even though I wasn't really passionate about the product, we were really just beta-testing the product to see if it would resonate. From there, we took it to the next level and started doing shorts, athletic wear, T-shirts, but as we built out I realized that all this energy is being focused through a pane of glass. I knew that if we were going to be successful, then we had to create brand awareness, and we needed to change that pane of glass to a magnifying glass and focus on doing one thing and doing it really well. So, that's where I really took the design reigns over because I felt like if I was going to be passionate about something, I had to be involved in the design of it.
WHERE WE HAVE BEEN. WHERE WE ARE HEADING...
You hear stories all the time how businesses are formed out of a dorm room or a garage and this backyard story is no different. Since 2014, Ian Ziering has been interviewed about Chainsaw Brands, and has worn Chainsaw Brands merchandise on everything from “Entertainment Tonight” to the “Wall Street Journal,” to “ The Elvis Durant” show, to Brandon Steiner's Project X show on Facebook Live. He has even worn our designs on-screen in the Sharknado movie series. Known for it’s branded shirts, sports caps, and accessories, Chainsaw Brands decided that it was the right time to innovate in 2016. After traveling the world, examining new fabrics, and bringing in top industry innovators, we have something special to share with you.