Get your first ICON dress shirt for $95. Use code: ICON#1 at checkout.

ICON in Ocean Blue

ICON in Ocean Blue

Regular price $145.00


ICON in Navy Blue

Regular price $145.00

ICON in Black

ICON in Black

Regular price $145.00

Ian Ziering talks dress shirts

  • Custom Performance Fabrics

    We start where others finish with custom, light-weight, performance fabrics; the same you find in designer yoga and workout clothing.
    The ICON is constructed with anti-wrinkle, low-maintenance, stretch materials with dry-wik protection.
    No more wrinkled, uncomfortable, poor-fitting dress shirts. The ICON is manufactured in the USA.

  • Adjustable Tri-Collar Technology

    The traditional dress shirt isn't constructed to pivot with your busy schedule. We created a shirt design with a tri-collar system that literally adjusts to any situation. From work to travel, from casual wear to formal attire: All you need is the ICON.
    Now, you can ditch that extra shirt - no need for last-minute swaps. The ICON dress shirt is built to last, and transitions from work to play as fast as you do.

  • Simple Sizing, Easy Checkout, Free Returns & Exchanges

    The ICON comes in two custom sizings: An  "Athletic/Trim Fit” model and a "Regular Fit" model. Our  "Simple Sizing" charts and images (U.S. & Metric) make picking the right fit easy! 

    We offer multiple payment options, easy checkout, and free returns and exchanges in the U.S (for 30 days). Check out the video above by Ian Ziering (BH90210, Sharknado). Experience how the ICON can elevate your life and work flow.

Don't just take it from us. Here is what other people are saying...

S. Balch- Hoboken, NJ - The ICON shirt is a game changer. I’ve been searching for a shirt like this for years. The shirt is fitted and looks great while also allowing me to have free range of motion. Best of all the material is super light weight. It feels like wearing nothing. 

M. Warren - Dallas, TX - Your regular size shirt is amazing! I travel a lot for business. Between my flights, my meetings, and entertaining clients, I am used to packing extra shirts and switching out shirts on trips. The ICON'S anti-wrinkle fabric and "Tri-Collar Technology" means one shirt is all I need. How did you guys do it?

E. Kraft- Los Angeles, CA- Your deisgn work and attention to detail is remarkable. Best of all, it's a versatile, low-maintenance dress shirt. I love the fact that you dont have to to iron it or, run to the dry cleaners-lol.

Tell us what you think after you have worn one at:

Meet Lukas Thimm

Co-Host #BuildSeries
Relaxing in his navy ICON dress shirt

The ICON is the most unique shirt I own because it not only meets my standards, it exceeds them. As someone who has only held an iron roughly three times in his life and is known to leave his clothes in a pile after a long, but very fun night out, the non-wrinkle fabric is a lifesaver.

Arguably, there is no better feeling then picking the ICON up from that pile and putting it on like I'm wearing it the first time. I am only 25-years-old, and my reality is that I have to live on a budget. The ICON is affordable, yet also high-quality and versatile, making it the perfect shirt for my lifestyle.

Whether I am on set, at a bar with friends, or need to put on a suit and tie, the ICON's Tri-Collar technology actually adjusts to me and my schedule. It's like I have been working and playing in my favorite workout gear. Can't wait for the next release.

Free U.S. Shipping On Orders Over $100. $40 International Flat Fee Shipping.

Raise the bar to comfort, versatility and performance today! Free Exchanges and returns, within 30 days.  While you're at it, sign-up for special discounts, limited edition offerings, and more!  Don't miss out on the hottest new dress shirt introductions, coming soon! The sign-up is below.

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