Official Launch 8/1/2018 - All who register will receive first offering priority


The best everyday dress shirt a man could ever own!

How many times this week will you or your wife have to look at your wrinkled, heat stained, travel worn, poor fitting dress shirts? When you #getadjusted with our ICON by Chainsaw dress shirt, you look more confident, and you feel the benefits every day and night. 

Introducing the ICON by Chainsaw.

A revolutionary new dress shirt, business shirt, travel shirt, and casual shirt, all in one. From work to play, and everything in between, the ICON is the best solution to meeting your own demanding schedule.  Designed by Actor, Businessman & Global Traveler Ian Ziering (BH 90210, Sharknado, Celebrity Apprentice). You can own one right now by clicking below. 

The Icon by Chainsaw adjusts with your schedule.

The concept started by building the most versatile dress shirt we could create. We added a low maintenance, performance fabric, with an anti-microbial treatment for extended wear. Then, we developed a revolutionary "Tri-Collar" technology that specifically adjusts to your schedule. This is the one shirt that you "have to have" in your own closet or travel bag. 

  • High Tech Fabric

    For two years, we traveled the world in search of the best fabrics available. For this project, we have selected some amazing high-performance fabrics! Fabrics that include non- wrinkle, 4 way stretch, anti-microbial, 5 day wear (without washing) fabric.  Our fabric moves with your body like no other fabric in the world. It's comfortable, low-maintenance, light-weight fabric, at it's finest! 

  • Tri-Collar Technology

    Research has shown us that guys like to wear their shirt collars in three popular ways. With collar stays for a suit and tie, with buttons to hold the collar points down, or with the top buttons undone. The ICON’s unique TRI-COLLAR technology moves the shirt in any of these three directions, with ease. You will never feel out  "out of sync" in your ICON by Chainsaw. 

  • Sizing and Choices

    We built the Icon by Chainsaw to fit most male body types. The ICON is being made available in a "Trim/Athletic Fit” model and a "Classic Fit" model. The Icon is available in  four different colors to choose from. You can wear it tucked-in or out, day or night. From appointments, to meetings, to events, to social calendars, the ICON by Chainsaw is the only dress shirt that a man needs. 


What is the ICON by Chainsaw ?

The ICON by Chainsaw is a fashion-forward dress shirt, business shirt, travel shirt, and casual shirt all-in-one. 

What makes the ICON different from other Dress Shirts ?

Built with high-tech performance fabric and our proprietary "TRI-COLLAR" TECHNOLOGY,  the ICON is the only mens dress shirt specifically designed to adjust to your schedule. 

Available in two different sizings

One size does not fit all. We crafted this shirt in two popular sizings. A Trim/Athletic/Modern Fit, and a Classic Fit for bigger guys.  

How can I get one?

Our official launch starts on 8/1/2018. Stay tuned, right here, for all the details.  

How can I learn more about the product ?

You can join our own Ian Ziering LIVE  and on demand on our social media pages. Ian will be sharing all the details that you need to know about the ICON by Chainsaw, and what makes this shirt the most versatile shirt in the world. 

How can I get involved in the build-out of the ICON by Chainsaw?

Chainsaw Brands is the parent company of the ICON by Chainsaw. We are looking to partner with top-level influencers, bloggers, internet marketers, and affiliate networks, right now! For more information, contact 

Retailers and Boutiques

The ICON by Chainsaw will be made available to all retailers and boutiques, starting on Monday July 22nd.  For more information, please contact

How do I get the latest updates?

Join our mailing list below. Become the first to know. 

Wingman Magazine Article

The article is live and online, right now!  Special thanks to  @wingmanmagazine @trevorpikhart@madison_blue@andrewcristipeterpandrew@villadellestelle @michaelcaprio