The ICON by Chainsaw

Introducing the Icon by Chainsaw.

A fashion-forward dress shirt, business shirt, travel shirt, and casual shirt in one. Designed by Actor, Businessman & Global Traveler Ian Ziering (BH 90210, Sharknado, Celebrity Apprentice). 

The Icon by Chainsaw moves with your schedule.

The concept started with building the most versatile shirt we could create.  What we crafted was an insane design! We started with performance fabric, and an anti-microbial treatment for extended wear. Then, we developed a revolutionary "Tri-Collar" technology that specifically adjusts to your schedule. 

The best everyday dress shirt a man could ever own!

From a travel day away, to a late business dinner out. From walking the dog, to a late night, date night. The Icon is the most comfortable and versatile dress shirt a man could ever have. Get one now at 30% off MSRP! Click "Back this project" button below. Then, click on the "Rewards" Button to order. Just pick your package and pay.  An email for all order info will be sent out shortly thereafter with size requests and color choices. 

  • High Tech Fabric

    For two years, we traveled the world in search of the best fabrics available. For this project, we have selected some amazing high-performance fabrics! Fabrics that include non- wrinkle, 4 way stretch, anti-microbial, 5 day wear (without washing) fabric.  Our fabric moves with your body like no other fabric in the world. It's comfortable, low-maintenance, light-weight fabric, at it's finest! 

  • Tri-Collar Technology

    Research has shown us that guys like to wear their shirt collars in three popular ways. With collar stays for a suit and tie, with buttons to hold the collar points down, or with the top buttons undone. The ICON’s unique TRI-COLLAR technology moves the shirt in any of these three directions, with ease. You will never feel out  "out of sync" in your ICON by Chainsaw. 

  • Sizing and Choices

    We built the Icon by Chainsaw to fit most male body types. The ICON is being made available in a "Trim/Athletic Fit” model and a "Classic Fit" model. The Icon is available in  four different colors to choose from. You can wear it tucked-in or out, day or night. From appointments, to meetings, to events, to social calendars, the ICON by Chainsaw is the only dress shirt that a man needs. 


Click below. Then, click on the "Created " link to view the project.

  • 2 %funded
  • $1420pledged
  • 8backers
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What is the ICON by Chainsaw ?

The ICON by Chainsaw is a fashion-forward dress shirt, business shirt, travel shirt, and casual shirt all-in-one. 

What makes the ICON different from other Dress Shirts ?

Built with high-tech performance fabric and our proprietary "TRI-COLLAR" TECHNOLOGY,  the ICON is the only mens dress shirt specifically designed to adjust to your schedule. 

Available in two different sizings

One size does not fit all. We crafted this shirt in two popular sizings. A Trim/Athletic/Modern Fit, and a Classic Fit for bigger guys.  

Now on Kickstarter

The most versatile shirt on the planet needs an innovative launch pad! Kickstarter is an amazing community of self-starters, like us!  We all know that if a product is as good as advertised, it will follow itself into all the right hands. That's our Kickstarter story. 

How can I get one on Kickstarter?

You can find us right now on 

1. Just click on "Back this project",  and it will take you to our Kickstarter Page

2. Click on "Rewards" and your are in!  We are offering discounted packages, and individual pieces at 30% off our msrp price (Cant do this at the mall or boutique shop)

3. You select your Reward 

4. We will follow up with more detailed questions about sizes, colors, delivery info, etc. towards the close of the offering- simple! 

How can I learn more about the product ?

You can join our own Ian Ziering LIVE  and on demand on our social media pages. Ian will be sharing all the details that you need to know about the ICON by Chainsaw, and what makes this shirt the most versatile shirt in the world.  Tonight, 6/19, join us LIVE at 9:00 p.m. on our  ICON by Chainsaw guest page on Facebook.  

How can I get involved in the build-out of the ICON by Chainsaw?

Chainsaw Brands is the parent company of the ICON by Chainsaw. We are looking to partner with top-level influencers, bloggers, internet marketers, and affiliate networks, right now! For more information, please click the links below to register. 

Retailers and Boutiques

The ICON by Chainsaw will be made available to all retailers and boutiques, starting on Monday July 22nd.  For mroe information, please contact